Marketing Ideas for Starting Over in a New Salon
Posted by Elizabeth Kraus in 2012 sylist marketing guide, booth renter, booth renters, word of mouth marketing on March 15
Generating Word of Mouth Marketing When You’re Starting Over in a New Salon My good friend, Dawn Taylor has been responsible for a significant portion of insights that find their way into my writing when it comes to salon marketing ideas, so I’m not surprised that she’s just inspired another good salon marketing idea for […]
Do You Have the NEW Salon Word of Mouth Marketing Machine?
Understanding the power of your website and the internet when it comes to marketing is one thing, understanding how to actually put your website to work as your new word of mouth marketing machine is another. If you want your salon website to become what it ought to be – a new client generating machine […]
Are You Trying to Cut Hair Without Scissors?
Posted by Elizabeth Kraus in General Salon and Spa Marketing on March 2
Reblogged from 365 Days of Marketing: Are You Trying to Cut Hair Without Scissors? Sooner or later, we all have to cut hair for one reason or another. When I was about 7 years old, I picked up a pair of scissors and trimmed my 2 year old sister’s bangs. It was… bad. And since […]
Are You Selling Salon Services or Outcomes?
Do salons sell hair cuts or hair styles? We’re always talking about our services and our products when we should be talking about customer outcomes. Their outcomes are the reason they buy, not our skills, education, price points or personalities. It’s about outcomes. Failure to think and communicate in terms of outcomes isn’t the only […]
3 Ways to Set Your Salon Apart From the Competition
Posted by Elizabeth Kraus in 2013 salon marketing ideas, booth renters, customer experience, salon and spa marketing, salon branding, salon mission statement on February 26
“Art begins in imitation and ends in innovation.” Mason Cooley We often talk about things like branding, mission and vision statements, taglines, and “unique selling propositions” or USPs (sometimes also called unique value propositions, or UVPs). But what all of those fancy and sometimes overly-complicated marketing elements are really asking you to do is tell […]
7 Ways to Make Sure Your Marketing Doesn’t Work
7 Bad Marketing Ideas for Salon and Spa: 7 Ways to Make Sure Your Marketing Won’t Work Salon and spa marketing ideas that actually work? There are plenty of them out there. Easy to execute marketing ideas for salon or spa? They’re out there too. Salon marketing ideas you can execute quickly and inexpensively that […]
What To Do When You Need – But Can’t Afford – Marketing Help in the Salon or Spa
Posted by Elizabeth Kraus in 12 months of marketing for salon and spa, 2013 Salon and Spa Marketing Calendar, 2013 salon marketing, 2013 salon marketing calendar, 2013 salon marketing ideas, 2013 spa marketing calendar, 2013 spa marketing ideas, books by Elizabeth Kraus, salon client education on January 12
No time or money for salon or spa marketing? You’re not alone! For those that don’t know, my name is Elizabeth Kraus and I worked as a marketing director for 2 multi-state salon and spa products distributors for several years. Doing so gave me a 360 degree perspective of the industry not everyone else sees. […]
How to Use the Internet to Actually Attract New Salon Clients
Posted by Elizabeth Kraus in 2013 Salon and Spa Marketing Calendar, 2013 salon marketing, 2013 salon marketing calendar, 2013 salon marketing ideas, 2013 spa marketing calendar, 2013 spa marketing ideas, Facebook, inbound marketing for salon and spa, marketing plan, salon and spa marketing, salon marketing calendar, salon marketing ideas, social media salon marketing, word of mouth marketing on December 10
In the past, many salon and spa owners relied on yellow pages ads, drive by signage and word of mouth as their primary means of new client attraction. But now, businesses that choose to rely on these three factors alone are missing the biggest pieces of the pie when it comes to prospective new clients. […]
When Stalking Your Customers is a Good Thing
Reblogged from 365 Days of Marketing: January is National Stalking Awareness Month. I thought it would be an interesting one to dissect for marketing applications. Stalking in its extreme refers to stealthy, obsessive tracking of someone or something (a.k.a. “prey”) by someone (a.k.a. “predator.”) However, at a more basic level, stalking, or stalk, is a […]
If You Get a Chance, Don't Be Yourself, Be Batman
Posted by Elizabeth Kraus in General Salon and Spa Marketing on December 3
Reblogged from 365 Days of Marketing: Authenticity, the marketing buzzword from the last decade and the piece of advice given universally to owners of small businesses or large alike and to marketing professionals. The basic message being, don’t lie about who you are, be authentic. I have no way of proving this, but I believe […]
